Green housekeeping will be getting the Seal of Approval this Spring


Progress in getting the American household to go green has been slow. As recently as March of 2008, Lee Bodner, executive director of ecoAmerica told USA Today that they had, "come up against a brick wall with Americans." Despite facts and figures, only a small percentage of Americans were jumping on the green bandwagon.

If there is going to be a tipping point for households going green, it may just be this spring, when Good Housekeeping announces its second Seal of Approval. The original Good Housekeeping Seal of Approval has been around since 1909, and has been coveted by marketers of home products for a century. Celebrating its 100-year anniversary, the new second seal will be green.