Dell jumps into premium laptop market with Adamo

Later today, Dell is releasing its new Adamo laptop. Super thin and priced at approximately $2,000, the Adamo is Dell's bid for design respectability and market share in the emerging luxury ultraportable market.

This is an odd move for Dell. In previous years, the computer company has made a name for itself by selling well built, reliable computers for a bargain price. Entering the premium market at any time would be bold; doing so in the middle of a recession smacks of either amazing confidence or mind-boggling stupidity.