Magazine makeover madness! Desperate moves to keep subscription numbers up

Ariston Anderson

Magazines are done! Magazines are over! It's the apocalyptic cry we hear every day in the media world, but don't want to believe. Last year 525 magazines folded, and 2009 has already seen the loss of 47 titles, from Domino to Playgirl. Magazine ad sales were down 12% last year, and getting worse at 17% down in the fourth quarter.

As advertisers shy away from low circulation magazines, the issues will keep getting thinner and thinner. (Have you ever seen a Vogue so thin as the February issue?) We don't want to believe the impending signs of doom, but we can't help but notice as magazines continue to scramble for business.