Everything is for sale, even Oscar-winning songs to a political party to help spice up its election campaign.
India's ruling Congress party has bought the rights to "Jai Ho," the popular song from "Slumdog Millionaire." The title is Hindi for "Let There be Victory" and will be played during the party's rallies, according to a Reuters story.
The general election is from April 16 to May 13, when 714 million people are expected to vote.
India's opposition parties have described the move by the Congress party as an election gimmick.
"This song will ensure their defeat because it will remind every Indian that millions of people still have to stay in slums because of faulty Congress politics," Prakash Javdekar, a senior BJP leader, told Reuters.