Despite the trend, Ben & Jerry's isn't slimming down


If you haven't noticed, packages of food are shrinking, along with the content inside them, but the prices are mysteriously remaining the same. But Ben & Jerry's is drawing a line in the proverbial sand and declaring that the buck stops there.

This week, The Consumeristhas a letter from Ben & Jerry's to the public on their web site, a letter which in part reads:

"At Ben & Jerry's we think downsizing pints is downright wrong. We understand that in today's hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, & thinking now more than ever you deserve your full pint of ice cream."