Will a $3.95 breakfast at Starbucks change your morning?


The price is listed, it's true, but the marketing is all about the taste. "Hello to a new day," say chalked signs in Starbucks outlets everywhere. In my corner Starbucks, it's the Bacon Artisan Sandwich and Tall Pike Place Roast that are marketed on the homey sign.

I picked the "delightful combination made with a Parmesan egg frittata, three slices of Black Forest ham, and mild cheddar on a perfectly-baked hand-shaped artisan roll," or ham & egg sandwich, but the chain is also offering pairings of a tall latte with either a "perfect oatmeal" or a piece of coffee cake for the same price: $3.95.