Pepsi boycott by AFA could increase sales

Some boycotts are devastating to a company's business. And then there's the American Family Association. The infamously conservative, religious organization is known for its annual trashing of companies it believes slight Christmas in their advertising for the holiday season. And now the AFA has gone gonzo over gay support. Specifically, the supposedly gay agenda of PepsiCo Inc. (PEP).

Immediately upon announcement of the boycott, my Twitter stream was peppered with friends who've decided they're now drinking Pepsi -- even the ones who don't typically drink sodas. Say what you will about the new logo and its resemblance to President Barack Obama's campaign logo, Pepsi has got to be telling itself (again), "any publicity is good publicity." And some, is better.