Tropicana listens to consumers, brings back old OJ box


About two weeks ago I had a cold, so I went to the grocery store to buy some orange juice. Tropicana is my favorite brand, so I looked and looked but couldn't find the regular Tropicana container with the big orange on the side with a straw punched into it.

It took me a few minutes, but I found Tropicana's new OJ box that looked so generic that even when I got it home, I thought it was a cheaper, generic brand made by the grocery store chain I went to. It wasn't. It was Tropicana, and I wondered why the company would change its logo. What better way to show freshness than an orange with a straw poking out?

Apparently I wasn't the only person wondering what had happened to the old packaging, or why the company would change its logo.