Economy makes Madison Avenue less exclusive
New York Times reporter Eric Wilson recently tried a little experiment on Madison Avenue to test just how tolerant these once snooty retailers could be. He walked into several of the most exclusive shops in Manhattan dressed like a typical college kid straight out of the classroom. At Chanel, Emanuel Ungaro, Ralph Lauren, Prada, and Tom Ford, Wilson was greeted kindly by enthusiastic clerks who were pleased to show him and attempt to outfit him in some of their finest merchandise. My, how the times have changed!
If employee attitudes are a sign of financial desperation, then only Gucci must be handling the recession -- salespeople there were not at all welcoming, and were in fact quite condescending. So if you want to see what it's like to be treated like the rich and famous, try stepping into one of these shops on Madison Avenue -- but if you're going into Gucci, you'll still need to dress the part.