Worst toy of 2008: Barbie the cheerleader


Sex wins again, even among toys.

The results are in, as WalletPop is sure you've been waiting anxiously for them, for the worst toy of 2008 -- and the winner is a sexy Barbie doll dressed up as a cheerleader, complete with stiletto boots and halter top.

At least, this is what was voted Worst Toy in an online poll by the Campaign for Commercial-Free Childhood, or CCFC, in its first TOADY Award, or Toys Oppressive and Destructive to Young Children. It's theBarbie Dallas Cowboys Cheerleader Doll by Mattel, which retails for $79.99.

I wrote about this for WalletPop on Jan. 30, and have been waiting ever since for the winner. It's been a long two weeks.

According to CCFC's Web site, Barbie beat out four other entries for the inaugural TOADY by a vote of more than 6,000 CCFC members because it "embodies a host of harmful expectations about what girls are supposed to be like," according to CCFC's Director Dr. Susan Linn.