Media Biz: What will happen when print media dies?


The cover story on Time magazine says it all. Above the image of a newspaper wrapped around a fish, the headline was simple and to the point: "How to Save Your NEWSPAPER."

Quite apart from newsprint's traditional role as the seafood wrapper of choice, the photo also carried Godfather-esque connotations: if traditional print media isn't sleeping with the fishes yet, it is well on its way. With the next generation of the Kindle soon to be in stores, and a passel of competitors speeding toward the market, the old days of hard-copy newspapers and magazines seem to be on the wane. Looking forward, as more and more consumers get used to reading off a screen, the decline of print media is sure to accelerate.