Starbucks planning big annoucement on February 17, the suggestions box is open
So what is coming next from Starbucks? They already have announced the value menu deals for breakfast sandwiches, souped up new coffee creations, given away goodies for election day and other special events and done everything possible to try to get customers in the door.
UPDATE: Could the new innovation be a soluble coffee product called "Via"? That's what AdAge is reporting. What exactly is a "soluble coffee product"? Think instant coffee granules.
For starters, Starbucks could start offering more programs for in-house services in their shops -- call it the Wal-Mart plan, where you can get everything under the sun done all day at your local Starbucks. You could tune up your resume with a career coach, have a therapy appointment, meet your investment counselor, have a date and so forth. And Starbucks could take a cut of each service provider for providing free wi-fi and coffee for them throughout the day.
What about you? Send in your grand plans for making over Starbucks and I'll compile them and pass them along to my contact!