Coffee table magazines for high rollers come up snake eyes

Doubledown Media, the publisher of magazines targeted to slick go-getter types, is shutting down. Last year, it lost $3 million, and it just can't keep losing, so it's stopping the presses. As any Vegas gambler will tell you, that happens sometimes when you double down.

So say farewell to the following titles: Trader Monthly, Dealmaker, Private Air, Corporate Leader, and the Cigar Report. Without cocky Wall Street types to flaunt them around, they're kaput.

Those sound like the kind of magazines that Gordon Gecko might tote as he struts toward his chopper, but they're not the only snob-appeal publications that are facing the cold reality of a readership that's falling in love again with savings.