Hans Beck, inventor of Playmobil toys, dies
The toys Beck created for children was shaped by his motto, "No horror, no superficial violence, not short-lived trends."
The company is staying true to Beck's original vision. It refuses to conform the Playmobil dolls to the digital age by adding sound effects and mechanical features.
Launched in 1974, Playmobil is sold in 70 countries and is a $2.2 billion business. Beck worked at Geobra Brandstätter 40 years and retired in 1998 as head of design.
He passed away Friday, from a serious illness, at the age of 79. He was in his home near Lake Constance in southern Germany, where he lived with his wife.