Joining the hottest, economic-driven trend
in grocery stores right now, M&Ms is shrinking the size of its latest holiday special, while keeping the price the same. Its Valentine's Day "Cupid's Mix" weighs in at 12.60oz a bag; that's 10-percent lighter than their other holiday mixes, such as Halloween and Autumn, which both weighed in at 14oz.
One tipster at the Consumerist,
who noticed the M&M's incredible
shrinking trick, speculated "I believe that they're testing the shrink ray waters and will eventually shrink the standard Medium-sized bags (and possibly also the Small and Larger bags)."
M&M's Cupid may be stingy, but it's a sign of the times as popular products shrink hoping no one notices. The cash-strapped are left paying more for less at the grocery store. One could look at it as good news--America's very own Jenny Craig diet--as corporations portion-control their processed, but oh so delicious, foods. Recessions do make people healthier
, so maybe eating less, even if you're paying more, may not be good for the wallet, its money in the proverbial bank when beach season rolls around.