Yo quiero $42 million!: Taco Bell ordered to pay Chihuahua's creators

We all know the catchphrases of the Taco Bell chihuahua: "Yo quiero Taco Bell!" and my personal favorite, "Drop the Chalupa."

Turns out Taco Bell Corp., owned by Kentucky-based Yum Brands, didn't pay the ad geniuses who created the laconic dog that's since become the mascot of
the fast-food chain.

Tom Rinks and Joe Shields of Michigan told a jury there in 2003 that they weren't properly paid for creating the Taco Bell chihuahua made famous by a $500 million ad campaign in the 1990s. They won, but Taco Bell went on to blame ad agency TBWA Chiat/Day for failing to pay Rinks and Shields, suing the agency to pay the $42 million owed.

On Friday, the 9th Circuit Court of Appeals upheld a lower court's ruling, and now Taco Bell is being forced to pay up.



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