Miller High Life only needs one second for Super Bowl ad

Josh Smith

Super Bowl ads are the most anticipated commercials of the year due to the creativity and over the top showmanship that, at times, has been known to upstage the actual football game. With the cost for a 30-second Super Bowl ad running $3 million this year, MillerCoors has decided that it doesn't need to shell out that kind of cash to connect with its Miller High Life fans. Instead, they will air a one-second commercial for the champagne of beers on affiliates across the nation.