Starbucks' Yunnan idea: Do people want to drink Chinese coffee?


Starbucks is facing a thorny issue: is it possible to market a Chinese product to emphasize the country's historical mastery of trade and agriculture, and ignore the past half-century of manufacturing missteps? The coffee chain has a new blend in the works it will call "South of the Clouds," grown in the southwestern Chinese province of Yunnan (which means "south of the clouds"); a romantic name and an impressive project, to be sure. But can it succeed?