Starbucks' Yunnan idea: Do people want to drink Chinese coffee?
The biggest problem with China in my opinion: the Communist government of the past century has all but obliterated the considerable agricultural wisdom of centuries, with farmers left not knowing how to nourish their crops and livestock (the root source of the melamine poisoning) and officials only helping by punishing those who don't produce food that meets standards.
So Starbucks has its work cut out, not only to convince consumers that this coffee is worthy of the China of its empirical past, but also to produce something worth the eloquent name. The company says it has been working with Yunnan coffee growers for three years, and though at first the blend will combine arabica beans from Latin America and the Asia-Pacific with local Yunnan beans, Starbucks hopes to develop a source of superpremium arabica coffee from the area. The goal is twofold: bring Chinese coffee to China; bring Chinese coffee to the world.
It's a lofty goal. Let's just hope the world, and China, is ready.