Target boots customer for comparison shopping - Know your rights

In September, we told you about a cool new comparison shopping tool for T-Mobile's Android G called ShopSavvy. The application lets users check the price of an item at local stores and online by simply taking a picture of the barcode. While consumers love the ability to instantly check the price of an item from anywhere, some stores aren't as fond of this technology. Since the launch of ShopSavvy at least one customer at Target has already been told that it is against store rules to price check an item.

In this particular case when the makers of ShopSavvy contacted the Target in question they were informed that there was no policy prohibiting customers from price checking an item. The manager blamed the mistake on an uninformed employee. I think the employee may have confused the shopper with an employee of a competing store who had come inside to record prices. This was something I ran into as an employee at Kmart years ago and that we did have a policy against.

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