Shrinking packages: Misleading?


The recent economic meltdown has brought down commodities prices, but most raw materials have sill made an impressive run over the past few years. Food manufacturers are faced with a tough decision: Should they raise prices or shrink packages?

With most consumers feeling pretty poor right now, raising prices is off the table, and package shrinking is increasingly common. But Edgar Dworsky of Consumer World is concerned that the package size reductions are sneaky. Watch the video below and decide for yourself. There's nothing wrong with making packages smaller, but it looks like companies like Unilever, which manufactures Skippy peanut butter, are deliberately trying to hide the downsizing, and that's misleading and unfair.

But maybe the whole issue is just a tempest in a shrunken-down teapot.

Originally published