Tattoo Media fined for serving up MyLuvCrush.com ads to Facebookers

The web site Facebook is all about community. Unfortunately, companies that prey on the human desire for love and companionship have come a-courting. However, the Washington State Attorney is now courting, as well, fining the Washington company Tattoo Media, which served up ads for the ripoff site MyLuvCrush.com to Facebook users.

MyLuvCrush, taking a page from the controversial if not fraudulent playbook of sites such as Classmates.com, ran ads customized to the Facebooker's location. For example, a Facebooker in Topeka might see an ad declaring that someone nearby had named him/her as a new luvcrush, following up the hook with a pitch for its real product, a $9.99 per month autorenewed subscription to its horoscope service, with an upsell opportunity that sucks another $37.50 out of the unwary customer's pockets each month.