Bald men wanted: Employment discrimination?

Strange jobs are probably common, but I had to laugh and wonder about job discrimination the other day when I came across an odd job description for the regular, everyday job of copy writer. The ad on Craigslist seemed straightforward enough, but the more I thought about it, the more it seemed like a bit of discrimination.

A part-time, experienced channel editor/copywriter is needed for a social networking web site in San Francisco that focuses on hair loss lifestyle. Editors are needed in various categories, again, as they pertain to hair loss lifestyle. The categories include: Entertainment, travel, news and fashion (hats?).

Here's the part that caught my eye: "Preference given to those who live a hair loss lifestyle." So a bald writer will get preference over me, a man with a full head of hair? Is that fair? I understand that the company wants to hire someone who can best get their message across and knows what they're talking about, and as someone with a Don King type of hairdo if I let it grow for two months, I laughed out loud at the euphemism for being bald. But is putting that request in a job announcement akin to asking for writers who are white, female and have long, brunette hair?