Taco Bell sets first free taco day for World Series promotion

taco bell
taco bell

UPDATE: The first tacos, celebrating Jason Barlett's stolen base for Tampa in Game 1, will be available Tuesday, October 28 from 2 p.m. until 6 p.m. What can you get for stopping by? A free Crunchy Seasoned Beef Taco. Thanks, Jason!

At least somebody is excited about the World Series, even if the TV networks are fretting about the lack of a big city audience to drive up Nielsen numbers. Taco Bell is one again offering its free taco deal for any stolen base during a game -- the series starts Wednesday at 8pm and runs, potentially, through October 30. If this year goes anything like last year, the tacos will be offered during certain hours on the day following a game where a player steals a base successfully.

If you're a baseball fan -- or watching Fox at all over the next week or so -- you'll hear a lot more about this in the coming days as the series kicks off. Last year's promotion caught some people by surprise, but you can bet Taco Bell will get as much mileage as possible out of its deal witih Major League Baseball this year.

For anyone who thinks this is small potatoes, money-wise, Forbes ran the numbers last year and found that even if only one base was stolen during each game (the average is 1.2), that still adds up to over $200 million in taco dues.