Toys R Us brings back the jingle and the savings for a Black Friday preview

While Toys R Us hasn't shown its Black Friday hand just yet, if the promotion launched today is an example of things to come it looks like our Black Friday predictions will be spot-on. Toys R Us is kicking off its holiday advertising with the "lowest prices of the season," what it claims is the largest selection of Fisher-Price toys and items for every budget. While the new ad campaign focuses primarily on cost and selection it also looks to lure young parents back to the store by beginning the ads with the easily recognizable, "I'm a Toys R Us Kid" jingle, which many of us know by heart.

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