Animals and Money: Dressing Fido for Halloween


In the midst of an ugly recession that has businesses worrying about Christmas spending, Halloween is turning into an unlikely strong spot in the economy. According to the National Retail Federation we'll spend nearly $6 billion on Halloween this year. And a growing part of that is in pet costumes.

More of us are planning to celebrate Halloween this year (64.5%, up from 58.7% last year). And we're collectively going to spend a little more each. The average person will spend $66.54, up from $64.82 a year ago. The typical budget is $24 for costumes (including pet costumes), $20 on candy, $4 on greeting cards and $18 on decorations. Halloween greeting cards? No, thanks--I'd like more candy.

PetSmart surveyed owners this year and found 16 million of us plan to dress up our pets. A survey from found 40% of dog owners had definite plans to dress up their dog, and an additional 25% will include their dog in festivities of some kind.