Rich Fields, come on down! Identity theft hits a demi-celebrity

According to a recent report on TMZ, Rich Fields, the voice of television's The Price Is Right, was recently the victim of identity theft. He has, apparently, lost $71,000 and his accounts are frozen. When I heard this, I was struck with a few major questions:

"So that announcer guy is named Rich Fields?"

"Since when does TMZ cover sub-celebrities?"