Music labels slash hair and makeup expenses for big stars

Until recently, the big music labels shelled out crazy green to get their talent in front of TV cameras for promotional appearances. Each time a star performed on an awards ceremony or a top-flight chat show, record labels spent excessive amounts to put their moneymakers in front of the cameras.


Up to a quarter million dollars per appearance might be sunk into luxury travel, limos, professional hair and makeup, elaborate clothes, and an entourage whose purpose was to, say, pick all the blue M&Ms out of the bowls in said star's dressing room. The value of an on-camera performance, the labels reasoned, was still cheaper than taking out an ad.

A check for $250,000 feeds a lot of hangers-on and hairstylists, but the music companies are following the general American corporate flow and slashing expenses. Entertainment Weekly reports that Universal, which backs acts like Bon Jovi, Ne-Yo, and The Pussycat Dolls, has capped the bill for each appearance at $50,000. For just fifty grand, artists now have to figure out how to look like a million bucks. That's not much when you're Lil Wayne and your big single is called "Got Money."