When it comes to food, package size matters

Updated

Choosy mothers should probably choose Jif if they want to scrape more peanut butter out of a standard-size jar. According to CNN, competing sandwich spread Skippy is among numerous brand names that have quietly shrunk the size of their packaging as a means of passing on food inflation to consumers.

While the Skippy jar remains the same height and diameter as it did when it contained a full 18 ounces of peanut butter, a deeper indentation on the bottom accounts for the loss of 1.7 ounces. Meanwhile, the most significant change Jif has made to its packaging is on the label, where large type alerts consumers to the fact that this jar is still 18 ounces strong.

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