Coupons are back...but make sure your printer works


Seems so old fashioned, clipping coupons. Sitting at the kitchen table with your coffee and little pair of scissors. Something your Aunt Tish was famous for. If it seems musty, and not something people do so much anymore, you're in good company. Coupon redemption has been falling for the last decade. Until recently, that is. And with an online twist, of course.

According to this report in the New York Times, the number of visits to thrift-oriented websites that feature coupons are up by about a third in the last year. And sites like and are reporting spikes in traffic.

Why is this? Leaping food prices and $4 gasoline for starters. According to the article, the founder of, Steven Boal, says traffic has grown steadily in recent years, but spiked upward last fall as consumers got "more aggressive" in their finding and printing out coupons, especially for everyday products like milk and cereal.