Use an elevator pitch to resolve consumer complaints


I'm not suggesting you storm the corporate headquarters and jump into the elevator with the CEO to exact a resolution for your problem, that type of action comes later and in the company of Pulp Fiction-style associates. I am talking about a less dangerous and much briefer form of problem solving. An elevator pitch is generally used to sell a product or idea in 150 words or 30 seconds and covers three key areas. You can also use it to resolve consumer complaints.

Elevator pitches must be short and convincing not because elevator rides are short, but because the decision makers don't have time for every detail about your consumer problem. So when you get in front of executive customer service either on paper or on the phone, keep it short and get these two simple items across.

  1. Here is my problem.

  2. Here is what you can do to fix it.

Compelling idea, isn't it. But you want to see the plan in action, don't you. OK: Here is a sample elevator pitch to executive customer service at Chevy regarding our recent car purchase.