Why can't all warranties match these standards?

In shopping for a new furnace, one company provided me with a set of warranties unlike any I've heretofore encountered. No mealy-mouthed double talk, no block of mouse print at the bottom undercutting the promises. (I'm not mentioning the company name, because I don't want this to construed as an endorsement: leave your email address if you'd like the name. It's a Central Ohio company.)

The warranties read (each in its entirety)-

"Two Year Trial Guarantee- If, after two years and for any reasons, you decide that you don't like the system, we will remove it and return your entire purchase price plus interest."

Plus interest? Wow.

"$500.00 No Frustration Guarantee- If your furnace or air conditioner fails to heat or cool your home during the first year, we will fix it FREE including parts and labor within 24 hours or write you a check for $500 for your frustration and aggravation."

"No Lemon Guarantee- If the compressor in your air conditioner fails twice in the first five years, we will install a complete and new outside unit. If the heat exchanger in your furnace fails in the first ten years, we will install a new furnace."

These are in addition to the usual guarantees, which were also included.

If I choose this company for our new furnace, do I expect to run into the problems covered by these warranties? Of course not. However, such warranties tell me that this company has a great deal of confidence in its products and service, a compelling sales pitch, imho.

Why can't more companies stand behind their products with such simple, straightforward and complete warranties?

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