Want some Colorado lottery cash? Just follow your nose!
Personally, I think the high point of scratch and sniff was John Waters' Polyester, a moderately disturbing 1981 movie about suburbia. In addition to sterling performances by Tab Hunter and Divine, the film featured Waters' patented Odorama, a gimmick that allowed the audience to actually smell some of the scenes in the movie. Basically, filmgoers were issued a big Odorama card, which featured scents ranging from pizza to shoes to marijuana. At various times, numbers would flash up on the screen and the audience would scratch the appropriate section of the card. It was incredibly cool in a William Castle-cheesy kind of way, and I still have a few of the cards.
In fact, Odorama was so awesome that the Rugrats movie stole it. Somehow, the idea of a kids' movie robbing from a John Waters flick gives me wonderful chills.
Anyway, Colorado is now taking scratch and sniff to the next level. Their new crossword tickets come in three distinct scents: Chocolate Crossword, Coffee Crossword, and Crossword Bouquet. As patrons scratch the $3 tickets, they get to enjoy the delicious wafting aroma of their choice.
I guess pleasant odors make it a little easier to deal with losing a couple bucks on a dud scratcher.
The tickets are designed to increase the lottery's female audience, who supposedly are the biggest users of the crossword scratchers. Given my sisters' deep appreciation of scratch-and-sniff technology in the early 1980's, I imagine that this might work, assuming that the lottery's female patrons haven't matured past the age of eight!
Bruce Watson is a freelance writer, blogger, and all-around cheapskate. He's wondering what men's scratch-and-sniff cards would smell like. Cigars and bourbon, perhaps?