Behind the advertising in Times Square

Times Square is a marketer's dream, a place where loud, garish advertisements have become a world renowned tourist attraction. John Woods takes us on a tour of Times Square to share what goes into the advertisements we see lighting up the area around 42nd St. each night.

Aside from the number of LED lights used to display the Coca-Cola billboard, I found it interesting to find out that the owner of 1 Times Square doesn't have any tenants! He makes enough money through selling advertisements which run for $300,000 per month.

At rates like that, anyone who took advantage of the recent Mother's Day free advertising promotion on Times Square billboards certainly got their money's worth.


A tour of Times Square from Keyframe on Vimeo.
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