Behind the advertising in Times Square
Aside from the number of LED lights used to display the Coca-Cola billboard, I found it interesting to find out that the owner of 1 Times Square doesn't have any tenants! He makes enough money through selling advertisements which run for $300,000 per month.
At rates like that, anyone who took advantage of the recent Mother's Day free advertising promotion on Times Square billboards certainly got their money's worth.
A tour of Times Square from Keyframe on Vimeo.