What's your breaking point? The latest poll on gas...

A colleague of mine sent me an interesting press release today, conducted by Ipsos Public Affairs for Access America Travel Insurance and Assistance. It probably won't surprise anyone, but it's still interesting.

They asked a bunch of people (1,000 people, 18 and older, across America) about their driving habits, and when their driving habits changed, or when they expect they'll change, based on the dollar signs at the gas pump.

Their findings?

Of the people who have already changed their driving habits, you'll find it most prominently among adults with a household income of less than $50,000 a year (73%), parents of children under 18 (72%), those living in the South (72%) and those saying the country is headed on the wrong track (71%).


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