Prizes for attending church?

A church in Georgia has come up with a great new idea to get people to come to church: A gas card giveaway. Yes, worshipers are being lured in by the possibility of winning one of two $500 gas cards being given away by First Baptist Church of Snellville.

Church attendance is generally a good idea, but if someone has to offer a prize in order for you to show up, I think you've got problems. Are we really that pathetic of a generation? It used to be a foregone conclusion that you went to church in order to pray, worship, and be a part of a religious community. Now people are only going if they can win material goods?