New LifeLock services: More value or more scam?


Recently we discussed the LifeLock identity theft protection services, and whether or not the services offered are nothing more than a scam. Our readers have varying opinions, and I ultimately came to the conclusion that what LifeLock sells is not worth the money. There's very little actual protection, and the company's "guarantee" doesn't seem to be worth the paper it's printed on.

Now Lifelock has announced two new service offerings. The company says it is approaching one million "members" and these services "... will further secure LifeLock's position as the industry leader in identity theft protection." The new "eRecon" service is billed as a technology solution that monitors over 10,000 websites, bulletin boards and chat rooms used by criminals to sell and trade identities. If your information is found, the company say it will call and tell you. The "TrueAddress" service is billed as a technology solution that monitors address databases and notifies you if your address is changed in one of them.

Sounds like a lot of hype and little substance. What do you think the chances are that they're going to find valuable information about you with either of these tools? Would you really pay for the miniscule chance that they might find someone in a chat room talking about your identity? The effectiveness of these services has to be sketchy. I don't know how much they're going to charge for them, but I sure wouldn't buy them.

Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.