The business of mommy blogging

While many people blog just for fun, for others, this is serious business. There are blogs that are easily recognized as business ventures (like this one). And there are many that maybe aren't so quickly dubbed to be commercial enterprises.

"Mommy blogging" is one of the fastest-growing an most popular sections of the blogosphere. What is it? It's exactly what it sounds like: Mommies blogging about their lives. Many of them are doing it because they want to engage with others about the life of a mother and wife.

And others are doing it as a business venture. Advertisers have zeroed in on the mommy blogging culture and are spending big bucks to get exposure to the audiences of these blogs. They say that "word of mom" is one of the best marketing tools a company can have. And blogging can be very lucrative for the chosen few, who can rake in six figures if their audiences are big enough. Dooce is one example of a mommy-blogger gone nova.

Here's more about the business of mommy blogging from earlier this week on The Today Show.

Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.
Read Full Story