Lipstick sells when economic times are tough

Mary Kay ladies are notorious for citing all sorts of phantom statistics to recruit anyone and everyone into their cosmetics "business opportunity." To hear them tell it, Mary Kay has made more female millionaires, has more women making $50,000 or more, has given away more free cars,.... and on and on and on. (Yes, all these statements are pure fiction with no hard facts to support them.)

Amazingly, one often cited "fact" might just be true. It's been said that during difficult economic times, women buy more cosmetics. When money is tight they might not be able to justify buying a new outfit or handbag, but a relatively small purchase of an "extra" like makeup will boost her spirits.