Only snobs should read this

Reuters is reporting that the 24th richest man in the world is planning on spending $150 million starting a magazine, web site and TV station called -- get ready -- Snob.

Snob has slightly a different meaning in Russia. They think of a snob as someone who has made a lot of money in life and is entitled to brag about it if they want. In America, of course, we see a snob as someone who looks down on others who aren't as rich or as classy, and thus, the rest of us tend to look down on snobs. At any rate, Andrei Shmarov, one of the billionaire creating Snob, told Reuters, "It's for people who are successful and those who want to be successful."

The web site will be out in June, the magazine in July, and it will focus on lifestyle, business and travel articles. The cable channel will follow shortly after that.