If I call you cheap, is that a compliment or an insult?

Around here cheap is a goal, cheapskate a compliment. This is not true in every circumstance, and we all have slightly different barometers for cheap, spanning the range from frugal to worthless. From Flickr, here are some photos that posters have tagged with 'cheap'. What's the first word that comes to mind when you hear the word cheap (aside from Paris Hilton?)

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