2008 Comeback Stories: Cufflinks for men


This post is part of our series on people, places and things that have found new life in 2008.

Men (non-rapping men, that is) frustrate the hell out of jewelers. If we would only show the same enthusiasm for wearing jewelry that women do, imagine the increase in business! Accordingly, the industry consistently pushes the message that just such a sea change has already taken place, and we should rush to our jeweler to stock up on glittery bits.

If you asked a jeweler what one item he/she would like to see men embrace, I'm sure it would be the cufflink. The advantages are clear. They are sold in pairs, are large enough to justify a high price point, one size fits all, they can be set with diamonds and other pricey stones, and men traditionally own at least several pair that they rotate.

And finally, I'm seeing some evidence that this might just be happening. 2008 just might be the year cufflinks finally make a comeback. My evidence? Nordstrom and French cuffs.