Extreme pizza delivery


It's almost diabolically clever.

As if it isn't hard enough to try and eat low-calorie foods, pizza chains are starting to attract customers by offering GPS technology so we can track the progress of how our pizza order is going. Soon, at several chains, there will be no more waiting anxiously wondering where that doofus driver is. (No offense to any pizza delivery drivers reading this, but when you're hungry and impatient, everyone is a doofus.)

So here's the thing. An 11-store chain of Papa John's restaurants in northern Alabama have been using an online-tracking system created by a startup business called TrackMyPizza. In this case, customers can watch online as their deliveries move street by street to their front doors.