If you've been thinking about going to the Super Bowl, chances are you've also been contemplating selling a kidney to make it happen. Before you climb into the ice bath and sharpen the scalpel, you might want to take a peek at Yoonew. The brainchild of a pair of Princeton engineers, Yoonew is an online futures exchange for premium ticket futures. Not only can it procure your coveted championship sports tickets, it can even help you get them for less than face value. Here's how it works:
1. Convinced that your team is going to go to the Super Bowl (or the Playoffs, or the World Series, or whatever), and desperate to see the boys in action, you go to the Yoonew website. Yoonew evaluates your team's chances of going to the big game. Based on their calculations, they offer a ticket future for the game. The price they charge is based on the probability that you will get the ticket. Thus, if your team has a minimal chance of going to the game, the ticket will be very, very cheap. If your team is likely to go, then the ticket will be more expensive.
2. Over the course of the season, your ticket value fluctuates, based on your team's changing fortunes. You can track the value of the ticket on the Yoonew site. Incidentally, this also gives you a pretty good indicator of how your team is doing.