Wedding attire: Why settle for the same old penguin suit?

When it comes to weddings, tuxedos are one of the few traditional benefits of being a man. Prospective brides have to try on dozens of white gowns and spend hours searching for perfect bridesmaid dresses. Men, on the other hand, are a little more constrained in their choices: there's the black tuxedo and the black cutaway tuxedo. There are little choices, like vests or cummerbunds, white shirts or colored shirts, and once in a blue moon, somebody will muster some bravery and get a gray tux. However, by and large, the standard black and white boxy penguin suit is the catch-all solution.

But why settle for normal?