Hello Kitty: Bad on women, even worse on men
And Sanrio is convinced that men want to wear their kitty cartoons too. So they've come out with t-shirts, bags, watches, and more for fashionable young men everywhere. They say men see Hello Kitty as a fashion statement. Really? Ick.
The Hello Kitty picture is made to look more "rugged" for the men's products. Except I think that the bow in the hair of the kitty still makes it a little too femme. Products will first be available in Japan, and then other countries will be added.
It was bad enough seeing adult women with Hello Kitty pencil cases and cell phone covers. If men are getting in on this kiddy cartoon, we're in big trouble.
Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.