20 Brands Like Everlane to Satisfy Your Essential Style Needs
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I enjoy reading about the latest Gen Z trend or royals style triumph, but let’s be real—most of my apparel shopping dollars are spent on dependable brands with quiet quality like Everlane. Call them capsule wardrobes or closet essentials, the stock at these stores is just fashionable enough to make me feel stylish without being boring. And I can confidently wear brands like Everlane (shout out to the label's celeb-favorite flats) knowing I didn’t overspend, and that I’ve made strides toward a more eco-conscious production (like moving all cotton production to organic, and coloring silk with fewer toxic dyes in LEED-certified factories). And the ethical worker policy, with globally certified fair wages for people working reasonable hours, is heartening, too. If you, too, appreciate modern, minimalist designs, then here are 20 brands like Everlane that are totally worth your browsing time (because you’re always going to need those wardrobe essentials, long after you’ve retired last year’s cropped denim jeans.)
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Best Brands Like Everlane At A Glance
1. Quince
A layering-ready 100 percent linen dress for $50? An expensive-looking washable silk tank midi for $80? These are among the bargains at this direct-to-consumer brand that prides itself on searching out ethical factories from some of the world's top luxury brands, then tasking them with producing classic separates for men and women. And I'm calling it—the linen Euro pajama set in terracotta, olive or black is the resort wear outfit you'll want for all your IGs.
2. Madewell
Madewell's endlessly wearable T-shirts and jeans have been augmented recently by super-useful and on-trend accessory designs, like the new crocheted bags made from summery straw. Along with a new pair of wide-leg jeans and a fresh button-front, we suggest a pair of trending woven leather ballet flats, for a smidge of edge.
3. Abercrombie & Fitch
When a PureWow fashion editor big upped this brand, I did a double take. No longer the repository of just a basic henley tops and jeans, Abercrombie has become a destination for closet staples as well as breezy dresses that range from neutrals to sunny prints, such as this tie-front mini floral dress, which we're enjoying for its casual-to-dinner date versatility.
4. Reformation
Sexy but not overtly in-your-face dresses like the Sebastien and the Baxley keep the cool girls coming back to Reformation for more, both for the brand's sustainable production practices and also for a limited-edition weekly drop that makes especially popular styles collectors items. Denim, knits and footwear (ooh la la, these danceable gold sandals!) are also noteworthy at this Los Angeles-based brand.
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5. J. Crew
Women's design director Olympia Gayot is an Instagram star with her OOTD posts and insouciant flair for color combination. We're loving her cropped denim jacket, sailor-collar pullover sweater and cap-toe espadrilles to jazz up our wardrobe for the new season without breaking the bank.
6. Eileen Fisher
The original "coastal grandmother" with its generously sized clothing in chunky knits and natural fabrics, the Eileen Fisher brand is the newest darling of the fashion world (that's been quietly thriving for decades). Boxy tops in linen and machine-washable silk are multi-generational favorites, and the stretch crepe pant is the brand's cult hit that comes in nine neutral colors and, like many pieces in the collection, petite and plus sizes.
7. Jenni Kayne
Jenni Kayne's laid-back California lifestyle brand belies a big commitment to growth in the past few years, but her core values of capsule collection elegance and wardrobe streamlining remains. The brand's signature mule is a must, as are the most drool-worthy fisherman's sweaters (in cotton and cashmere) we've ever seen.
8. Outerknown
I love a brand with a Southern California vibe, and Outerknown is a legit reflection of my state's earthy-sporty style. Co-founded by surfing legend Kelly Slater and based in Los Angeles, this label's eco-bona fides are impeccable and the line's hero item, the organic cotton blanket shirt, is cuddly cool. (Even the buttons are made of sustainable coconut shells!)
9. COS
I think of COS as the sustainable younger sister to parent company's fast fashion behemoth label H&M. The selection is especially strong in matched suiting and shorts sets, as well as for oversized button-fronts. Overall, the cool minimalist pieces that COS produces are everything you want in your weekender for a trip to the North Shore, if you're going under-the-radar comfy-casual.
10. Uniqlo
Uniqlo is my must-visit for collabs with top creatives and art world notables, such as the collectible T-shirts that include pop culture icons like Mick Jagger and Jean-Michel Basquiat. The recent Marimekko-based collection dresses and tops are in my shopping cart, and I'm acting fast, since these limited-edition pieces are guaranteed to sell out quickly.
11. Pact
Affordable basics for men, women and children (including underwear and bath linens) are on offer at Pact. The airplane collection of matching knits is going to keep wearers looking chic and comfy, and like the stretch jumpsuit, these pieces are going to look as appropriate in the school drop-off line as for a lunch date.
12. Bleusalt
Founder Lyndie Benson based her clothing company on apparel suited to her casual luxe Malibu lifestyle (Cindy Crawford is a neighbor, hence the elastic-waist Cindy pant created for her). The separates are made in a tight palette of neutrals, and include a navy classic button-front shirt, heather-gray swing top and a covetable boyfriend blazer in camel. Pro tip: Don't even think of boarding your next flight without the brand's signature wrap, which comes in one-, two- and three-yard lengths and 20 colors.
13. Aday
Aday is devoted to encouraging its customers to collect a capsule wardrobe that can be worn in numerous mix-and-match configurations, such as the Something Cool Button Down button-front shirt that's just flowy enough to be flattering with leggings as well as a pencil skirt, and a stretch linen collection which blends linen with viscose and elastane to create layer-ready pieces that are machine washable. And the Back-to-Front Shirtdress is travel-ready genius versatility at its best: It can be worn in five different ways.
14. Alex Mill
This company of bright and happy classic clothes with updated style tweaks was founded by a team that's worked at J.Crew, the Gap and The Limited. So you know they understand consumer demand, like the irresistable work jacket made from upcycled denim (the New York Times bemoaned how it sold out immediately upon launch) and the simply genius button-back sweater which can be flipped around and worn as a cardigan. And the line's touted no-stretch denim says, "I'm making a casual cool style statement" instead of "I just threw on a pair of jeans."
15. AYR
This Los Angeles-based brand knows denim, since its founders spent more than a decade in the city's premium jeans manufacturing industry before introducing this line. Comprising classic button-fronts, knitwear (this striped sweater is on my wish list) and petites-friendly jeans that are super soft and flattering, this emerging brand is the one I reach for first in my closet.
16. Agolde
Agolde is one of the brands that put Los Angeles on the premium denim map with its covetable fit and on-trend styling. The brand's committed to responsible manufacture and perfect essentials (both a perfect roomy and fitted t-shirt).
17. Lna
Founded in 2006 with the mission to create the perfect men's-inspired T-shirt for women, Lna has evolved to include pieces worthy of the coolest L.A. woman—namely, striking dyed slip dresses, mesh separates and yes, draped cotton tops that elevate the humble T-shirt.
18. Amour Vert
Based in Northern California, including boutiques in Palo Alto, San Francisco and Berkeley, this brand established its sustainable and ethical production model from its inception in 2010. We're seeing all the pieces as a perfect capsule wardrobe for the on-the-go tech worker in action, from the subtly figure-enhancing tie-waist Colombe Knit Dress to the versatile Washable Silk Renata Blouse in 12 colorways. Slip on that with the slinky Blaze Washable Silk Skirt (love the flat front and elastic waist) and you're ready to rise and grind, but stylishly.
19. James Perse
The New York Times summed up the James Perse brand as emblematic of its Los Angeles base, creating T-shirts, jersey dresses and pull-on pants "appropriate for a range of activities that might include napping, practicing yoga, attending an AA meeting or drinking green tea out of oversize porcelain cups on the patio while contemplating a misty horizon." Whatever we're headed for, it's going to be a smoother experience in a sheer slub crew neck tee which comes in 12 flatteringly dusty hues or a sleek ruched knit maxi dress.
20. Staud
The former creative director of Reformation opened her own label in 2015, bolstered by the popularity of a little bucket purse that became an "it bag" carried by fashion influencers. Today we're fangirling over the front-seam elastic-waist pants and other ultra-wearable knits, like the brand's signature Shoko knit dress—if only we could choose between the 10 colorways.
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