The 15 NFL Players Who Make the Most Money From Endorsements

FOXBORO, MA - AUGUST 13:  Aaron Rodgers #12 of the Green Bay Packers drops back to pass in the first quarter against the New England Patriots during a preseason game at Gillette Stadium on August 13, 2015 in Foxboro, Massachusetts.
FOXBORO, MA - AUGUST 13: Aaron Rodgers #12 of the Green Bay Packers drops back to pass in the first quarter against the New England Patriots during a preseason game at Gillette Stadium on August 13, 2015 in Foxboro, Massachusetts.

It pays to be an NFL quarterback. And companies that quarterbacks sell, too.

Signal callers dominate the list of 15 NFL players who made the most money from endorsements in 2020, GOBankingRates has found. Eleven of the 15 are quarterbacks, with two running backs and two receivers rounding out the list. It doesn’t pay to play defense, apparently.

Did You Know: Here’s How Rich Every NFL Team Is

The average in endorsements for 2020 is impressive, at $4.7 million per year. However, that’s only a small part of the average total of earnings of $34.95 million for these players. It’s important to note that the endorsement and salary information for this list came from Forbes’ 2020 list of the world’s highest-paid athletes, which used earnings information from June 1, 2019, and June 1, 2020.

The top three players on the list are no surprise, as they’re among the biggest names in sports. However, the distance between the top three and the rest of the list is unexpected. Read on to see the list.

Last updated: April 9, 2021

CINCINNATI, OH - JANUARY 09:  Ben Roethlisberger #7 of the Pittsburg Steelers throws a pass against the Cincinnati Benglas at Paul Brown Stadium on January 9, 2016 in Cincinnati, Ohio.
CINCINNATI, OH - JANUARY 09: Ben Roethlisberger #7 of the Pittsburg Steelers throws a pass against the Cincinnati Benglas at Paul Brown Stadium on January 9, 2016 in Cincinnati, Ohio.

15. Ben Roethlisberger

  • Team: Pittsburgh Steelers

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 91

  • 2020 Endorsement Money: $1 million

  • Total 2020 Earnings: $23 million

  • 2020 Salary/Winnings: $22 million

Did You Know: 13 NFL Players Who Lost Millions

Mandatory Credit: Photo by Bruce Kluckhohn/AP/Shutterstock (11030084e)Dallas Cowboys wide receiver Amari Cooper runs up field during an NFL football game against the Minnesota Vikings, in MinneapolisCowboys Football, Minneapolis, United States - 22 Nov 2020.
Mandatory Credit: Photo by Bruce Kluckhohn/AP/Shutterstock (11030084e)Dallas Cowboys wide receiver Amari Cooper runs up field during an NFL football game against the Minnesota Vikings, in MinneapolisCowboys Football, Minneapolis, United States - 22 Nov 2020.

14. Amari Cooper

  • Team: Dallas Cowboys

  • Position: WR

  • Overall Forbes Highest-Paid Athlete Rank: 75

  • 2020 Endorsement Money: $1 million

  • Total 2020 Earnings: $24.9 million

  • 2020 Salary/Winnings: $23.9 million

Find Out: Which NFL Hall of Famer Has the Highest Net Worth?

13. Derek Carr

  • Team: Las Vegas Raiders

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 99

  • 2020 Endorsement Money: $2 million

  • Total 2020 Earnings: $22 million

  • 2020 Salary/Winnings: $20 million

Read More: Here’s the Highest-Paid NFL Player in Every Position

Mandatory Credit: Photo by AP/REX/Shutterstock (9222240bd)Dallas Cowboys running back Ezekiel Elliott (21) runs the ball against the Kansas City Chiefs during an NFL football game, in Arlington, TexasChiefs Cowboys Football, Arlington, USA - 05 Nov 2017.
Mandatory Credit: Photo by AP/REX/Shutterstock (9222240bd)Dallas Cowboys running back Ezekiel Elliott (21) runs the ball against the Kansas City Chiefs during an NFL football game, in Arlington, TexasChiefs Cowboys Football, Arlington, USA - 05 Nov 2017.

12. Ezekiel Elliott

  • Team: Dallas Cowboys

  • Position: RB

  • Overall Forbes Highest-Paid Athlete Rank: 89

  • 2020 Endorsement Money: $2 million

  • Total 2020 Earnings: $23.3 million

  • 2020 Salary/Winnings: $21.3 million

Find Out: The 25 Richest NFL Team Owners

Mandatory Credit: Photo by Duane Burleson/AP/REX/Shutterstock (10050933v)Los Angeles Rams quarterback Jared Goff (16) passes the ball against the Detroit Lions during the second half of an NFL football game, in DetroitRams Lions Football, Detroit, USA - 02 Dec 2018.
Mandatory Credit: Photo by Duane Burleson/AP/REX/Shutterstock (10050933v)Los Angeles Rams quarterback Jared Goff (16) passes the ball against the Detroit Lions during the second half of an NFL football game, in DetroitRams Lions Football, Detroit, USA - 02 Dec 2018.

11. Jared Goff

  • Team: Los Angeles Rams

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 15

  • 2020 Endorsement Money: $2 million

  • Total 2020 Earnings: $49 million

  • 2020 Salary/Winnings: $47 million

Did You Know: 27 Richest No. 1 NFL Draft Picks

Kirk Cousins
Kirk Cousins

10. Kirk Cousins

  • Team: Minnesota Vikings

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 9

  • 2020 Endorsement Money: $2.5 million

  • Total 2020 Earnings: $60.5 million

  • 2020 Salary/Winnings: $58 million

Fun Facts: The Highest-Selling Football Memorabilia of All Time

Mandatory Credit: Photo by David Zalubowski/AP/Shutterstock (11680999ib)Las Vegas Raiders quarterback Marcus Mariota (8) in the first half of an NFL football game, in DenverRaiders Broncos Football, Denver, United States - 03 Jan 2021.
Mandatory Credit: Photo by David Zalubowski/AP/Shutterstock (11680999ib)Las Vegas Raiders quarterback Marcus Mariota (8) in the first half of an NFL football game, in DenverRaiders Broncos Football, Denver, United States - 03 Jan 2021.

9. Marcus Mariota

  • Team: Las Vegas Raiders

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 83

  • 2020 Endorsement Money: $3 million

  • Total 2020 Earnings: $23.9 million

  • 2020 Salary/Winnings: $20.9 million

Read More: The Richest Athletes in the World

November 25, 2018 - Christian MCCAFFREY (22) runs against the visiting Seattle Seahawks at Bank Of America Stadium in Charlotte, NC.
November 25, 2018 - Christian MCCAFFREY (22) runs against the visiting Seattle Seahawks at Bank Of America Stadium in Charlotte, NC.

8. Christian McCaffrey

  • Team: Carolina Panthers

  • Position: RB

  • Overall Forbes Highest-Paid Athlete Rank: 63

  • 2020 Endorsement Money: $3 million

  • Total 2020 Earnings: $26.5 million

  • 2020 Salary/Winnings: $23.5 million

Find Out: The 50 Best Rookie Deals in NFL History

Atlanta Falcons wide receiver Julio Jones net worth
Atlanta Falcons wide receiver Julio Jones net worth

7. Julio Jones

  • Team: Atlanta Falcons

  • Position: WR

  • Overall Forbes Highest-Paid Athlete Rank: 26

  • 2020 Endorsement Money: $3 million

  • Total 2020 Earnings: $40.5 million

  • 2020 Salary/Winnings: $37.5 million

Read More: Career Earnings of Every Top NFL Pick Since 2000

ARLINGTON, TX - OCTOBER 30:  Carson Wentz #11 of the Philadelphia Eagles throws in the first quarter during a game between the Dallas Cowboys and the Philadelphia Eagles at AT&T Stadium on October 30, 2016 in Arlington, Texas.
ARLINGTON, TX - OCTOBER 30: Carson Wentz #11 of the Philadelphia Eagles throws in the first quarter during a game between the Dallas Cowboys and the Philadelphia Eagles at AT&T Stadium on October 30, 2016 in Arlington, Texas.

6. Carson Wentz

  • Team: Philadelphia Eagles

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 10

  • 2020 Endorsement Money: $4 million

  • Total 2020 Earnings: $59.1 million

  • 2020 Salary/Winnings: $55.1 million

Learn More: What NFL Teams Are Making With Limited Fan Capacity

Mandatory Credit: Photo by Matt Patterson/AP/Shutterstock (11028862pu)New England Patriots quarterback Cam Newton (1) looks to celebrate after a touchdown pass during an NFL football game against the Houston Texans, in HoustonPatriots Texans Football, Houston, United States - 22 Nov 2020.
Mandatory Credit: Photo by Matt Patterson/AP/Shutterstock (11028862pu)New England Patriots quarterback Cam Newton (1) looks to celebrate after a touchdown pass during an NFL football game against the Houston Texans, in HoustonPatriots Texans Football, Houston, United States - 22 Nov 2020.

5. Cam Newton

  • Team: New England Patriots

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 97

  • 2020 Endorsement Money: $5.5 million

  • Total 2020 Earnings: $22.2 million

  • 2020 Salary/Winnings: $16.7 million

Read More: The NFL Players Who Are the Smartest With Their Money

ATLANTA, GA - JANUARY 01: Matt Ryan #2 of the Atlanta Falcons throws a pass during the first half against the New Orleans Saints at the Georgia Dome on January 1, 2017 in Atlanta, Georgia.
ATLANTA, GA - JANUARY 01: Matt Ryan #2 of the Atlanta Falcons throws a pass during the first half against the New Orleans Saints at the Georgia Dome on January 1, 2017 in Atlanta, Georgia.

4. Matt Ryan

  • Team: Atlanta Falcons

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 47

  • 2020 Endorsement Money: $5.5 million

  • Total 2020 Earnings: $29.5 million

  • 2020 Salary/Winnings: $24 million

Find Out: The Biggest Bargain on Every NFL Roster

FOXBORO, MA - AUGUST 13:  Aaron Rodgers #12 of the Green Bay Packers drops back to pass in the first quarter against the New England Patriots during a preseason game at Gillette Stadium on August 13, 2015 in Foxboro, Massachusetts.
FOXBORO, MA - AUGUST 13: Aaron Rodgers #12 of the Green Bay Packers drops back to pass in the first quarter against the New England Patriots during a preseason game at Gillette Stadium on August 13, 2015 in Foxboro, Massachusetts.

3. Aaron Rodgers

  • Team: Green Bay Packers

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 45

  • 2020 Endorsement Money: $9 million

  • Total 2020 Earnings: $30.1 million

  • 2020 Salary/Winnings: $21.1 million

Read More: 27 Richest No. 1 NFL Draft Picks

Mandatory Credit: Photo by Danny Karnik/AP/Shutterstock (11659105lr)Tampa Bay Buccaneers quarterback Tom Brady (12) works during the second half of an NFL football game against the Atlanta Falcons, in Atlanta.
Mandatory Credit: Photo by Danny Karnik/AP/Shutterstock (11659105lr)Tampa Bay Buccaneers quarterback Tom Brady (12) works during the second half of an NFL football game against the Atlanta Falcons, in Atlanta.

2. Tom Brady

  • Team: Tampa Bay Buccaneers

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 21

  • 2020 Endorsement Money: $12 million

  • Total 2020 Earnings: $45 million

  • 2020 Salary/Winnings: $33 million

Find Out: How Much Drew Brees, Tom Brady and Other QBs Make Per Career TD Thrown

NEW ORLEANS, LA - NOVEMBER 01:  New Orleans Saints quarterback Drew Brees #9 throws a pass against the New York Giants at Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana.
NEW ORLEANS, LA - NOVEMBER 01: New Orleans Saints quarterback Drew Brees #9 throws a pass against the New York Giants at Mercedes-Benz Superdome on November 1, 2015 in New Orleans, Louisiana.

1. Drew Brees

  • Team Played For: New Orleans Saints

  • Position: QB

  • Overall Forbes Highest-Paid Athlete Rank: 22

  • 2020 Endorsement Money: $15 million

  • Total 2020 Earnings: $44.8 million

  • 2020 Salary/Winnings: $29.8 million

More From GOBankingRates

Methodology: In order to discover the 15 NFL players who make the most money from endorsements, GOBankingRates looked at Forbes’ “Highest Paid Athletes of 2020” data and isolated all NFL players included. With these 31 NFL players isolated, GOBankingRates found the following data or each: (1) 2020 money earned from endorsements; (2) total overall money earned in 2020; and (3) 2020 money earned from salary/winnings. All players with above $1 million earned in endorsements were included in the final list. GOBankingRates also used Pro-Football Reference to find supplemental data on each player such as (4) team played for and (5) position. All data was collected on and up to date as of Dec. 15, 2020.

This article originally appeared on GOBankingRates.com: The 15 NFL Players Who Make the Most Money From Endorsements

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