15 Best Luxury Beach Towels You Need This Summer

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In the privacy of your home, you might be able to get away with using bath towels that prioritize function over style. But when prepping for a beachside getaway or a trip to your local pool, it's worth investing in some of the best luxury beach towels. Think about it: These are the towels the public—not to mention your Instagram followers—are going to see. A waffle towel might be extra absorbent, but on vacation, you’re going want something just as luxurious as the hotel pillows.

While beach towels are slightly larger than average bath towels, the true identifier of the former is in the look. Whether you opt for a classic striped cabana towel or something with scalloped edges, there are so many fun designs to peruse.

Beach towels do go through a lot—from continual exposure to sunlight and chlorine to multiple runs in the washer and dryer—so opting for a high-quality, luxury version can also be a better investment in the long run. After all, you need a towel that won’t fall apart or fade overnight. With that in mind, we found the 15 best luxury beach towels that deserve a spot in your suitcase.

Roman Organic Cotton Pool Towel

If you’re looking for understated luxury, Baina’s collection of high-end, organic cotton towels are beautiful and great quality. What's more, they're available in a wide range of colors and sizes.

Material: Organic cotton

Dimensions: 35" x 67.5"

What our editors are saying: “Making the investment into beautiful, high-quality towels is one of the best gifts I’ve given myself. Not only do I feel like I’m at a spa every time I use these, but these Baina towels also hold up perfectly after many trips to the laundromat.” —Tatjana Freund, Hearst fashion and luxury commerce editor

Cabana Stripe Beach Towel

A striped beach towel will never go out of style, and this option from Amazon’s in-house line has nearly 10,000 five-star reviews.

Material: Cotton

Dimensions: 60" x 30"

What reviewers are saying: “These Cabana towels are a premium option for those seeking comfort, style, and durability in their outdoor accessories. With their luxurious feel, vibrant designs, generous size, and exceptional quality, the towels offer the perfect combination of functionality and fashion for all your outdoor adventures.”

Sorrento Beach Towel

Though Sferra is best known for its quiet luxury home goods, its beach towels come in two lively, summer-ready colors for a fun twist. The cotton material is also super soft, making these well worth the investment.

Material: Cotton

Dimensions: 40" x 70"

Red Organic Cotton Towel

Tekla's clothes, sheets, and towels are all fashion girl favorites. If you want your home to be a primary-colored, striped refuge from the world, these cotton towels are the move.

Material: Organic cotton

Dimensions: 39.4" x 59"

Anagram Cotton Towel

You probably know Loewe for its playful designer shoes and bags, but did you know the luxury Spanish brand makes beach towels, too? This baby blue, logo'ed towel is exactly what you want to be laying on during your next vacation.

Material: Cotton

Dimensions: 40" x 70"

I Heart Baroque Beach Towel

Featuring the brand's iconic Barocco print, this Versace towel is anything but understated. So if you want to be the talk of the pool, make sure to have this statement accessory in your arsenal.

Material: Cotton

Dimensions: 57" x 76.8"

Ribbon & Dot Bath Towel

Whoever said you couldn’t mix prints never came across MacKenzie-Childs. This eclectic beach towel from the brand combines colors and patterns in an unexpected, luxe way.

Material: Cotton

Dimensions: 28" x 56"

Cloud Bath Sheet White

If you want to wrap yourself in a simple, sleek bath sheet, this option is for you. While it may look a little plain at first glance, the tasseled ends add summery flair.

Material: Cotton

Dimensions: 35.4" x 67"

Organic Cotton Mosaic Towels

If you want your luxury beach towel to also match your hand towels, look no further. Not only are these towels beautiful, but their cross-weave design also allows for maximum water absorption.

Material: Organic cotton

Dimensions: 30" x 56"

What reviewers are saying: “I really love these towels. The colors are beautiful and vibrant and the quality of the materials is there. They are SO soft and have held up to a few washes already without any noticeable issues.”

Super-Plush Bath Towels

Brooklinen is known for offering high-quality, luxurious bedding and towels for very reasonable prices. These towels are not only cute enough to post on your socials, but they’re also super plush and absorbent.

Material: Turkish cotton

Dimensions: 30" x 58"

What reviewers are saying: “I was afraid these might be a hit or miss, but I’ve bought them for four different people so far, and every single one of them has fallen in love. They hold up, they’re soft, and they dry well.”

Giacomo Beach Towel

No brand embodies European summer vacation energy quite like Missoni. This towel, done in the label’s iconic multi-colored, chevron weave, is the ideal warm weather accessory.

Material: Cotton

Dimensions: 39.3" x 70.9"

Polo Player Cotton Towel Collection

When it comes to elevated basics, Polo by Ralph Lauren is a great place to start. The brand's collection of towels is not only soft and durable, but also comes in a slew of colors to choose from.

Material: Cotton

Dimensions: 32" x 72"

Wavy Blocks Towel

If you want the look of luxurious beach towels without the price, this patterned option from West Elm is a great choice. It's adorable and soft, which is all you need for a beach day.

Material: Cotton

Dimensions: Not listed

Antalya 2-Piece Bath Sheet Set

Minimalist beach towels don’t need to be boring. For something clean and classic with a subtle spin, these scallop-edged towels are the way to go and come in seven different hues.

Material: Cotton

Dimensions: 75" x 36"

Home 2.0 Bookish Shower Towel

Want to impress your beachside companions with your impeccable taste? This Off-White towel with embossed branding will ensure everyone in your vicinity understands that you’re in the know.

Material: Cotton

Dimensions: 59" x 39.5"

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For more than 150 years, Harper’s Bazaar has been the preeminent fashion, beauty, and lifestyle resource for women at every age. We cover what’s new and what’s next in home by working with the world’s leading authorities in interior and architectural design, textiles, and more. Every story we publish has been thoroughly researched and vetted by our team of editors and industry experts.

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