134 best Black Friday deals live now

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Black Friday is officially here, and retailers are offering notable discounts across categories during the event. Many of these sales run through Cyber Monday, including those on tech, wellness and beauty, home and kitchen, fitness, gifts and more.

We compiled the best Black Friday 2023 deals that we think you’ll want to know about. We’ll continue updating you about new savings opportunities throughout the next few days.

SKIP AHEAD Best Black Friday deals 2023 | Best Black Friday sales 2023

Best Black Friday deals 2023

All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including the NBC Select 2023 Wellness Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners.  We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.

Apple AirTag

Apple AirTag

• Apple AirTag $ at Amazon

• Apple AirTag $ at Target

• Apple AirTag $ at Best Buy

4.7-star average rating from 153,629 reviews on Amazon

Apple’s AirTag helps you keep track of your keys, bag, wallet and more once you connect it to the Find My app on your iPhone or iPad. It’s built-in battery lasts for over a year, according to the brand.

Nintendo Switch Console Mario Kart 8 Deluxe Bundle

Nintendo Switch Mario Kart 8 Bundle

• Nintendo Switch Mario Kart 8 Bundle $ at Amazon

• Nintendo Switch Mario Kart 8 Bundle $ at Best Buy

• Nintendo Switch Mario Kart 8 Bundle $ at Walmart

4.8-star average rating from 5,206 reviews on Amazon

Typically, a Nintendo Switch is $299, but you can currently get this limited-edition bundle for the same price with even more included. It comes with the Nintendo Switch system (featuring red and blue Joy-Con controllers), an instant download code for the full Mario Kart 8 Deluxe game and a redemption code for a three month Nintendo Switch Online Individual membership.

Kasa Smart Plug Mini 15A

Kasa Smart Plug Ultra Mini 15A

Kasa Smart Plug Ultra Mini 15A $ at Amazon

4.6-star average rating from 7,654 reviews on Amazon

Lowest price ever

These smart plugs let you control fans, lamps, air purifiers and other devices from your phone via a companion app, or using Amazon Alexa and Google Assistant voice commands. The plugs come in a pack of two. They’re compact enough to add two to one outlet or make use of the second plug.

Anker Nano Power Bank

Anker Nano Power Bank with Built-in Lightning Connector

• Anker Nano Power Bank with Built-in Lightning Connector $ at Amazon

• Anker Nano Power Bank with Built-in Lightning Connector $ at Anker Innovations Limited

4.3-star average rating from 1,643 reviews on Amazon

Lowest price ever

Anker’s pocket-sized portable charger — an NBC Select Giftable Tech Awards winner — has a built-in lightning connector you plug directly into your phone. The connector folds away when it’s not in use, and the charger comes with a USB-C cable to repower it once it runs out of battery. You can also purchase the portable charger with a foldable USB-C connector.

Lifestraw Personal Water Filter

LifeStraw Personal Water Filter

• LifeStraw Personal Water Filter $ at Amazon

• LifeStraw Personal Water Filter $ at Target

• LifeStraw Personal Water Filter $ at Lifestraw

4.8-star average rating from 110,748 reviews on Amazon

This straw-like tool gets rid of bacteria, parasites, microplastics and dirt in water to make it safe to drink, according to the brand. It’s useful to take on hikes or while camping as it can clean up to 1,000 gallons of water.

Amazon Echo Pop

Amazon Echo Pop

• Amazon Echo Pop $ at Amazon

• Amazon Echo Pop $ at Best Buy

• Amazon Echo Pop $ at Lowe's

4.7-star average rating from 18,080 reviews on Amazon

Lowest price ever

The Echo Pop is a mini Bluetooth speaker that’s equipped with Amazon Alexa. You can ask the virtual assistant to play songs, tell you the temperature, set timers and more. It also acts as a smart home hub — you can use it to control smart plugs or lights via voice commands once paired.

Yeti Rambler

Yeti Rambler

• Yeti Rambler $ at Amazon

• Yeti Rambler $ at YETI

• Yeti Rambler $ at Dick's Sporting Goods

4.7-star average rating from 2,796 reviews on Amazon

Lowest price ever

The 16-ounce dishwasher-safe Rambler is one of our favorite travel mugs. It’s made from stainless steel and offers double-wall vacuum seal insulation to keep hot or cold drinks at your desired temperature for hours.

Crest 3D Whitestrips

Crest 3D Whitestrips

Crest 3D Whitestrips $ at Amazon

4.6-star average rating from 99,183 reviews on Amazon

Crest’s at-home teeth whitening kit comes with 44 whitening strips, which is enough for 22 treatments. Standard treatments are 45 minutes long, unless you use the included express whitening strips, which are one-hour treatments.

Amazon Fire TV Stick 4K Max

Amazon Fire TV Stick 4K Max

• Amazon Fire TV Stick 4K Max $ at Amazon

• Amazon Fire TV Stick 4K Max $ at Best Buy

• Amazon Fire TV Stick 4K Max $ at Kohl's

4.5-star average rating from 2,724 reviews on Amazon

Lowest price ever

After plugging this Fire Stick into your TV’s HDMI port, you can stream movies, shows, music and more. It comes with a remote that’s compatible with Amazon Alexa voice commands, and it supports Wi-Fi 6E if you own a compatible router.

Fullstar Compact Vegetable Chopper

Fullstar Compact Vegetable Chopper

Fullstar Compact Vegetable Chopper $ at Amazon

4.6-star average rating from 2,359 reviews on Amazon

Lowest price ever

Amazon Prime member exclusive deal

Fullstar’s vegetable chopper comes with six interchangeable stainless steel blades to help you dice, slice, grate, shred and julienne ingredients. Its lid lets you chop foods directly into the collection tray, which also acts as a storage container.

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Oral-B Pro 1000 Rechargeable Electric Toothbrush

• Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Amazon

• Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Target

• Oral-B Pro 1000 Rechargeable Electric Toothbrush $ at Walmart

4.6-star average rating from 131,660 reviews on Amazon

Oral-B’s electric toothbrush has three cleaning modes and expert-recommended features like a pressure sensor and timer. The toothbrush comes with a charger and its battery lasts up to 10 days, according to the brand.

AncestryDNA Genetic Test Kit

AncestryDNA Genetic Test Kit

• AncestryDNA Genetic Test Kit $ at Amazon

• AncestryDNA Genetic Test Kit $ at Target

4.6-star average rating from 81,770 reviews on Amazon

AncestryDNA’s Genetic Test Kit helps you learn about your family history, including geographical origins and potential relatives. It comes with the materials needed to collect a saliva sample and send it to the brand’s lab. You’ll get your results online in six to eight weeks.

Gemice Travel Bottles

Gemice Travel Bottles

Gemice Travel Bottles $ at Amazon

4.5-star average rating from 11,467 reviews on Amazon

Amazon Prime member exclusive deal

Each of the TSA-approved silicone squeezy bottles that come in this pack of four holds three ounces of liquid. The bottles are some of our favorite travel accessories and have wide openings, which makes filling them easy, plus leak-resistant caps.

Chamberlain Smart Garage Door Opener

Chamberlain Smart Garage Control

• Chamberlain Smart Garage Control $ at Amazon

• Chamberlain Smart Garage Control $ at Best Buy

• Chamberlain Smart Garage Control $ at Target

4.3-star average rating from 95,153 reviews on Amazon

Never worry about whether you remembered to close your garage door again with this device. Once you pair it with a companion app, you can open and close the door from anywhere, as well as create schedules for it and give entry access to others.

Apple AirPods Pro (2nd Generation)

Apple AirPods Pro (2nd Gen, USB-C)

• Apple AirPods Pro (2nd Gen, USB-C) $ at Amazon

• Apple AirPods Pro (2nd Gen, USB-C) $ at Best Buy

• Apple AirPods Pro (2nd Gen, USB-C) $ at Target

4.7-star average rating from 2,800 reviews on Amazon

Lowest price ever

Multiple NBC Select staff members use these AirPods daily. They offer active noise cancellation and transparency modes, as well as come with a charging case and ear tips in four sizes so you can customize their fit. The wireless earbuds — an NBC Select Giftable Tech Awards winner — are dust-, sweat- and water-resistant, according to the brand.

Best Black Friday sales 2023

Here are the best Black Friday sales that we think you’ll want to know about.

1. Amazon: Up to 80% off select products sitewide

2. Walmart: Up to 70% off products across categories online and in stores

3. Target: Up to 50% off products across categories online and in stores. Target is also offering its Holiday Price Match Guarantee — the retailer will match the price of items you purchase between Oct. 22 and Dec. 24 if it drops lower within that time frame.

4. Nordstrom: Up to 60% off clothing, shoes and accessories, home and kitchen products, beauty and more

5. Best Buy: Up to 50% off tech, kitchen appliances, toys and more, plus exclusive deals for My Best Buy Plus and My Best Buy Total members

6. Kohl’s: Up to 70% off apparel and shoes, makeup and jewelry, toys, home and kitchen products and more

7. Wayfair: Up to 70% off home, kitchen and outdoor products

8. Home Depot: Up to 45% off home improvement, outdoor products and more through Nov. 29

9. Saks Off Fifth: Up 80% off clothing, shoes, accessories, jewelry and more

10. Saks Fifth Avenue: Up to 50% off during the Saks Designer Sale

11. Macy’s: Up to 75% off apparel, shoes, accessories, designer fashion, home goods and more

12. Bed Bath & Beyond: Up to 70% off furniture, bedding, homeware, kitchen tools and more

Best Black Friday tech sales

1. Jabra: Up to 50% off select headphones, speakers and more

2. Bose: Up to 40% off headphones, speakers and more

3. Lenovo: Up to 76% off laptops, desktops, PC accessories and more

4. Dell: Up to $600 off computers and accessories

Best Black Friday clothing, accessories and shoe sales

1. Lululemon: Up to 70% off men’s and women’s fitness apparel and accessories

2. Athleta: Up to 30% off select fitness apparel and accessories sitewide

3. Skims: Up to 50% off loungewear, shapewear, intimates and more sitewide

4. Reformation: 25% off sitewide through Nov. 27

5. Figs: Up to 30% off scrubs and other apparel

6. Zappos: Up to 50% off shoes, bags, clothing and more

7. DSW: Up to 30% off select men’s, women’s and kids’ shoes with code BLACKFRIDAY

8. Gap: Up to 50% off clothing, shoes and accessories sitewide

9. H&M: Up to 60% off select styles sitewide

10. Knix: Up to 50% off sitewide through Nov. 26

11. Good American: 30% off select styles through Nov. 30

12. H&M: Up to 60% off select styles sitewide

13. Under Armour: 30% off sitewide through Nov. 28

14. Reebok: Up to 65% off select products sitewide through Nov. 20

15. Sunglass Hut: Up to 50% off sitewide and 30% off custom products through Nov. 26

16. Puma: Up to 60% off sitewide

17. Studs: 30% off sitewide

18. Pistola: 30% off sitewide

19. Birthdate: Up to 50% off sitewide through Nov. 28

20. Terez: 40% off site wide through Nov. 27 with code THANKS23

21. Bauble Bar: 30% off sitewide and 20% off custom pieces

Best Black Friday beauty and wellness sales

1. Ulta: Up to 50% off Black Friday deals on skin care, makeup, hair care and more

2. Sephora: Up to 50% select skin care, makeup, hair care and more

3. Dermstore: Up to 30% off select products with code JOY

4. Hey Dewy: 25% off sitewide with code BFCM25

5. Quip: 40% off sitewide through Nov. 26

6. Kitsch: Up to 20% off holiday sale items with code HOLIDAY20

7. Billie: 20% off all purchases $20 and over through Dec. 6

8. Vegamour: Up to 35% off select best sellers and holiday kits through Nov. 17

9. Versed Skin: 20% off sitewide with code CYBER20 through Nov. 26

10. Ilia Beauty: 20% off sitewide through Nov. 27

11. Smashbox: 30% off sitewide, an extra 10% off for email subscribers and up to 50% off select items through Nov. 26

12. Ceremonia: Up to 25% off sitewide through Nov. 27

13. Every Man Jack: 25% off sitewide with code CYBER25

14. Tushy: 30% off bidets through Nov. 27 with code ADDTOFART

15. Ghost Democracy: 25% off sitewide with code BF25

Best Black Friday home sales

1. Parachute: 20% off sitewide through Nov. 27

2. Ruggable: 20% off sitewide with code BF23 through Nov. 29, plus 25% select pieces

3. Cozy Earth: 40% off sheets, 30% off sitewide, 35% off bundles

4. Casper: Up to 30% off mattresses, bedding and more

5. Tuft & Needle: Up to 25% off bedding, mattresses, furniture, dog beds and more through Dec. 1

6. Ettitude: 30% off sitewide through Nov. 28

7. Nolah: 35% off sitewide through Dec. 4

8. Boll & Branch: 25% off sitewide through Nov. 29

9. Lovesac: 30% off Sactionals, StealthTech, Sacs and accessories, plus 35% off Sac bundles through Nov. 26

10. Here for the Burn: 20% off candles sitewide with code BF20 through Nov. 30

11. Solo Stove: Up to $100 off select fire pits

12. Poketo: 30% off sitewide through Nov. 28

13. Open Spaces: Up to 30% off sitewide through Nov. 28

14. Boll & Branch: 25% off sitewide and up to 50% off sale items through Nov. 30 with code CYBER25

15. Dorai Home: Up to 40% off sitewide through Nov. 30

16. Blueair: 30% off select air purifiers

17. Dorai: Up to 40% off sitewide through Nov. 30

Best Black Friday furniture sales

1. Article: Up to 30% off select furniture and home decor

2. Outer: 30% off products sitewide through Dec. 5

3. Burrow: Up to $1,500 off furniture sitewide with code BF2023

4. Castlery: Up to $600 off furniture and home decor sitewide

Best Black Friday kitchen sales

1. Caraway: Up to 20% off sitewide through Dec. 31

2. Great Jones: Up to 50% select kitchenware, bakeware and kitchen tools

3. Our Place: Up to 45% off select cookware, tableware and appliances

4. Year & Day: Up to 20% off sitewide through Nov. 28

5. Material: Up to 25% off kitchen staples through Nov. 28

6. GIR: 30% off sitewide through Nov. 28

7. Crow Canyon: 20% off sitewide on bakeware and cookware

8. Fable: Up to 30% off tableware, cutlery and more sitewide through Nov. 27

9. Hedley & Bennett: Up to 35% of aprons, cookware and more

10. Hexclad: Up to 50% off sitewide through Nov. 28

Best Black Friday food and beverage sales

1. Poppi: 30% off on Amazon

2. Magic Spoon: 20% off sitewide

3. Olipop: 25% off products on the brand’s site, 30% off new subscriptions and 25% off variety packs on Amazon

4. Vahdam: 70% off select tea and spice products through Nov. 30

Best early Black Friday travel sales

1. Away: 20% off all suitcases

2. Calpak: 20% off sitewide through Nov. 28

3. Monos: Up to 30% off luggage, bags and accessories

4. Lo & Sons: Up to 70% off bags, wallets, fanny packs and more

5. State Bags: Up to 25% off sitewide through Nov. 27

6. Samsonite: 30% off suitcases, luggage sets and more through Nov. 26

Best Black Friday pet sales

1. Petco: Up to 50% off pet essentials online and in stores

2. Chewy: Up to 50% off pet essentials

3. Petsmart: Up to 50% off dog, cat, fish, bird, reptile and small pet supplies through Nov. 26

4. Jinx: 30% off sitewide with code BARKFRIDAY

5. Tuft+Paw: 35% off your first order of the brand’s Select Pet Award winning-cat litter with code BESTLITTER through Dec. 3

6. Diggs: 25% off sitewide with code BF25

7. Roverlund: 30% off all carryalls, pet totes, dog beds, crates, pet clothes and pet accessories through Nov. 27

Why trust Select?

Zoe Malin is an associate updates editor for NBC Select who has covered deals and sales since 2020. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.

Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.