10 Tips for Networking Successfully as a Professional Working From Home
Working from home has become a popular trend in the aftermath of the COVID-19 pandemic, and it has significantly impacted how professionals network.
However, Sallie Krawcheck said “Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know.” Networking remains vital, even when you can’t do it in person.
The usual networking events and face-to-face meetings were replaced by virtual platforms, which require different strategies to achieve networking success. This article will provide 10 tips for networking successfully while working from home.
1. Set Goals and Objectives
Before starting any networking activity, set goals and objectives that align with your career aspirations. Determine what you want to achieve through your networking and how you can leverage your contacts to achieve your goals.
“Networking goals may include job searching, developing new business opportunities, gaining industry insights, or learning from successful professionals,” said Andrew Mavis, CEO of 98Strong. “Once you have set your goals and objectives, create a plan for achieving them. Consider the types of networks you need to join and the events you need to attend, as well as the people you need to connect with, so you can be as effective as possible.”
Keep in mind that many networking goals are beyond your control — you can’t know how others will respond to your content or messages. It’s better to focus on metrics that track your inputs and how much effort you apply rather than the end results for your career.
2. Attend Virtual Networking Events
Virtual networking events have become the norm, and attending them is a great way to meet new people in your industry, even if you won’t be face-to-face. Virtual events may include anything from webinars and online conferences to social media networking groups and LinkedIn groups.
“Attending these events provides an opportunity to learn from these experts and gain valuable knowledge and skills that can help you advance your career,” said Raja Subramanian, GM of Power Wizard. “Events often focus on specific topics, giving you an opportunity to learn about new trends and best practices in your field. This can help you stay up-to-date on the latest developments in your industry and position yourself as a thought leader.”
These events also provide an opportunity to connect with industry leaders, peers, and potential clients. With the proper preparation, you’ll expand your knowledge base, stay current on industry trends and developments, and discover new opportunities.
3. Leverage Social Media Platforms
Social media is an excellent tool for networking while working from home. Platforms like LinkedIn, Twitter, and Facebook can help you build your professional network, connect with industry experts, and showcase your skills and expertise.
“When using social media for networking, start by creating a professional profile. From there, you can start to engage with others and share relevant content, especially if you join industry-specific groups,” said Andrew Chen, Chief Product Officer of Videeo. “Social media also provides a platform to reach out to potential clients and establish thought leadership, which can help you build credibility in your industry.”
Every platform has a unique angle and varying levels of professionalism. Still, you’ll want to keep your content clean and relevant no matter where you post, and always think two steps ahead.
4. Build Meaningful Connections
Networking is not just about exchanging business cards and making small talk; it’s about building meaningful connections. However, while working from home, it’s easy to feel isolated and disconnected from others. That’s where engaging with members of your network can come in handy.
“Building authentic relationships with your network can help you feel more connected and create opportunities for growth,” said George Fraguio, Vice President of Bridge Lending at Vaster Capital. “When connecting with someone new, take the time to get to know them. Who knows, you may find that what you offer is exactly what they need.”
Follow up with them regularly, share information that may be useful, and keep the conversation going. This will help you build trust and rapport, which is crucial in networking.
5. Be Authentic
Authenticity is key to successful networking while working from home. When you’re not meeting someone face-to-face, it can be tempting to put up a façade and try to be someone you’re not. However, this will only lead to a lack of trust and credibility with your network.
“A lot of online networking efforts can appear inauthentic, as people try to appear perfect,” explained Max Schwartzapfel, CMO of Fighting For You. “However, be yourself and let your personality shine through. Be honest about your strengths and weaknesses, share your experiences and stories, and show genuine interest in others.”
Being your true self will help you build meaningful connections and establish yourself as a reliable and trustworthy professional.
6. Offer Value and Support
Networking is a two-way street. To build and maintain strong connections, you have to offer value and support to your network. You could do this by sharing useful resources, introducing them to someone in your network, or providing helpful advice.
“By offering value and support, you show that you’re invested in the success of your connections, and they are more likely to reciprocate in the future,” stated Jason Zhang, CTO of Tapin.GG who is an expert in gaming skills like elo boost. “Even if you’re not an established figure in your industry, you can provide useful insights that help others on their journey. Don’t just sit on the sidelines and be a spectator. Get in the game and let the world know what you bring to the table.”
Remember, you don’t need to be an influencer with millions of followers to provide value in your area of expertise. Someone will find your information helpful as long as it’s authentic and original.
7. Be Visible and Engaged
One of the challenges of networking while working from home is staying visible and engaged in your industry. To overcome this challenge, stay active and engaged on social media platforms, attend virtual events, and join relevant groups.
Shaun Hinklein, Head of SEO at Ramp who offers a virtual corporate card says, “With so many professionals working remotely, it can be challenging to stand out from the crowd and get noticed by potential connections. Keep your face and name in the spotlight by posting content frequently and interacting with others in your sphere. This shows that you’re dedicated to your craft, and you’ll make connections organically over time.”
By being visible and engaged, you increase your chances of being noticed by potential clients or industry leaders. It also gives you a chance to showcase your knowledge, skills, and expertise.
8. Follow Up Consistently
Networking is not a one-time event — it requires consistent follow-up to maintain and strengthen connections. Digital networking is 24/7, so your ability to follow up will pay off in the eyes of employers and potential business allies.
“When you meet someone new or connect with them on social media, follow up within a few days to express your appreciation for the connection,” suggested Leroy Hite, Founder and CEO of Cutting Edge Firewood who sells different types of high quality firewood. “Reach out regularly to stay top of mind and to check in on how they’re doing. As long as you aren’t being overbearing, your efforts will likely be well received.”
This will help you build a stronger connection with your network, making it easier to reach out to them in the future when you need their help.
9. Develop Your Personal Brand
Developing a strong personal brand is important for networking while working from home. Your personal brand is how you present yourself to the world and what people remember about you.
“A strong personal brand communicates your unique value proposition and expertise, and it shows that you have a personality,” Christian Kjaer, CEO of ElleVet Sciences said. “It also helps you stand out from your competition and attracts the right connections to your network. Think about the long game for gaining recognition and influence.”
To develop your personal brand, consider your strengths and skills, define your values and mission, and create a consistent online presence that aligns with your brand.
10. Be Proactive and Take Initiative
Networking while working from home requires a proactive mindset and taking the initiative to reach out to potential connections. Don’t wait for opportunities to come to you; instead, take the initiative to seek out new connections, attend virtual events, and engage with others on social media.
“Be strategic in your approach and focus on building connections with people who can help you achieve your networking goals,” said Ryan Rottman, Co-Founder and CEO of OSDB. “By taking the initiative, you demonstrate your commitment to your network and your willingness to go above and beyond to build meaningful relationships.”
Initiative is an underrated part of networking and all things in business. Push beyond your comfort zone and spark a conversation or connection, even if you don’t feel 100% qualified.
Network Successfully From Anywhere
Networking from home can present unique challenges and opportunities. With the rise of virtual events and online platforms, it is now easier than ever to expand your network and build meaningful connections from the comfort of your home.
As Diane Helbig said, “Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come.”
By following these tips, you can expand your network, build meaningful relationships, and achieve your networking goals from anywhere in the world.
McClatchy newsroom and editorial staff were not involved in the creation of this content.
